Acxiom Recognized as a Leader in Snowflake Modern Marketing Stack Report
CONWAY, Ark.–(BUSINESS WIRE)–Acxiome®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that it has been recognized as a leader in the Identity & Enrichment category for its Match Multiplier app at the first one Modern Marketing Data Stack Report: Your Technology Guide to Unify, Analyze, and Activate the Data That Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.
Snowflake’s data-backed report identifies the best tools and practices used by Snowflake customers. The report also shows how marketers can leverage the Snowflake Data Cloud with the right accompanying tools to break down data silos and create an agile, insightful, and actionable single source of truth. Snowflake analyzed usage patterns from a pool of nearly 6,000 customers and identified six technology categories that organizations consider when building their marketing data stacks.
These categories include:
Integration & Modeling
Identity & Enrichment
Activation and measurement
Data science and machine learning
Focusing on companies that are active members of the Snowflake Partner Network (or those that have a comparable agreement in place with Snowflake), as well as Snowflake Marketplace vendors, the report explores each of these categories that make up the stack. modern marketing data, highlighting partner technology and their solutions as “leaders” or “ones to watch” in each category. The report also details how current Snowflake customers are leveraging a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides actionable insight into the partner solution providers and data providers marketers are choosing to build their data stacks.
“Snowflake’s goal is to empower marketers on their journey to data-driven marketing,” said Denise Persson, chief marketing officer at Snowflake. “Acxiom has become a leader in the Identity and Enrichment category with joint customers leveraging their Match Multiplier technology to enrich their data, enabling data-driven marketing strategies that drive informed business decisions.”
Acxiom’s Match Multiplier, powered by Snowflake, is an intuitive, easy-to-use interface available natively in the Snowflake Data Cloud that helps joint customers maximize the reach of their first-party data. This secure cleanroom augmentation app facilitates secure data sharing and enrichment without transferring files or revealing sensitive data. With Match Multiplier, brands can leverage Acxiom’s market-leading addressable recognition data to improve forward match rates of data held in their Snowflake environment. Built using Snowflake Native Application Framework, Match Multiplier also allows app developers to build apps using core Snowflake features. Apps can be distributed globally on the Snowflake Marketplace and installed in a customer’s Snowflake account, giving them the scale needed to achieve their campaign goals.
“Acxiom is proud to be recognized as a leader in Snowflake’s inaugural report on the modern marketing data stack,” said Eugene Becker, executive vice president and general manager of global data and identity at Acxiom. “We look forward to continuing our partnership with Snowflake and providing advertisers with the tools they need to understand and engage their prospects and customers in more ways and in more places.”
Click here to read The Modern Marketing Data Stack: Your technology guide to unifying, analyzing and activating the data that powers amazing customer experiences.
Acxiom is a customer intelligence company that provides data-driven solutions to empower the world’s best marketers to better understand their customers to create better experiences and grow their business. A leader in customer data management, identity and the ethical use of data for more than 50 years, Acxiom now helps thousands of customers and partners around the world work together to create millions of better customer experiences. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.