CHICAGO, April 07, 2022 (GLOBE NEWSWIRE) — Alliant, a national digital credit union and one of the largest “challenging financial institutions,” has announced the launch of an enhanced digital account opening process for new members opening checking and savings accounts.
Now it’s easier than ever for new members to open and fund the accounts they need in minutes. This app enhancement will reflect the award-winning banking experience that new members will enjoy at Alliant.
“Alliant is committed to providing best-in-class solutions to its members. This means prioritizing award-winning online and mobile experiences – including members’ first contact with us, our online app,” said Sumeet Grover, Chief Digital Officer of Alliant. “We are able to continue to invest in digital solutions because Alliant has no shareholders or expensive branches, and we measure our success by what we give to members.”
Alliant focused on three distinct areas when improving the account opening process:
Simplicity
As a credit union, each customer who wishes to open an account with Alliant must be part of an eligible organization or community in order to become a member. The Alliant team found membership eligibility when applying online to be confusing for many new members. As a result, the new application process has been simplified to better explain the membership requirements.
Alliant has started with a new app for its two most popular deposit accounts, High Rate Checking and High Rate Savings. It will add other deposit accounts to the app, including certificates, savings for kids, and short-term teen checks.
Speed
Members want the account opening process to be quick. To improve the experience, Alliant has incorporated the latest technology to make the application even faster to complete. Alliant engineers plan to reduce application time by more than half compared to the previous application.
Security
Alliant has used the latest technology for rapid identity verification. Manual reviews of applications will be reduced with these new behind-the-scenes tools.
“We all have high expectations of digital financial institutions like Alliant,” Grover said. “We are excited to challenge and exceed these expectations with our quick and easy digital account opening process.”
Alliant has been recognized among the top financial institutions, including Business Insider’s Top Banks 2021, CNBC’s Top Credit Unions for 2021, Bankrate’s Top Banks and Credit Unions for Mobile Banking, and Top Savings Accounts and checks from NerdWallet.
About Alliant Credit Union
Based in Chicago and founded in 1935, Alliant Credit Union is one of the 10 largest credit unions in the United States with more than 620,000 members nationwide and approximately $15 billion in assets. For more information, visit alliantcreditunion.org. Insured by NCUA. Equal Opportunity Housing Lender.
Media contact
Katie PinsLevene
Public Relations and Content Specialist, Alliant Credit Union
773-580-9507
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