Curaleaf hires new head of retail

Curafeuille Holdings ( CURVE -7.50% ) replaced one of its main leaders. The company announced Thursday that it had named Talley Wettlaufer as senior vice president of retail, essentially the general manager of the company’s growing retail network. The appointment is effective immediately.

Wettlaufer succeeds Chris Melillo, who has parted ways with the company. Curaleaf did not provide a reason or reasons for his departure.

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The company’s new head of retail is one of the few cannabis industry executives with experience working at a senior management level for another company in the industry. She was previously head of retail at Grassroots, the private operator that was eventually acquired in July by Curaleaf more than a year after the two companies formally agreed to merge.

A long-time veteran of the retail industry, Wettlaufer has held many positions for consumer-facing companies such as Abercrombie & FitchPetco and J. Crew.

In its press release touting his appointment, Curaleaf quoted Wettlaufer as saying, “I look forward to creating exceptional experiences for all of our patients and customers, increasing visibility and preference for our brands, and improving connections community from our local Curaleaf dispensaries.”

With the absorption of Grassroots, the company says it is now the largest marijuana company in the world by revenue. It also claims to be the most diversified and vertically integrated cannabis operator in this country. In total, it operates 93 dispensaries in 23 states serving medical and/or recreational marijuana.

Marijuana stock investors generally like it when a seasoned executive with experience in familiar businesses in more traditional industries steps into the marijuana business. Curaleaf’s stock rose 0.3% on Thursday, in contrast to the sharp decline in the broader stock market.

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