HLTH21: Grand Rounds Health and Doctor on Demand Rebrand Combined Company as Inclusive Health
Grand Rounds Health and Doctor on Demand combined earlier this year and are now rebranding as Health included.
Companies aim to integrate virtual care and the browsing experience for their members. Robin Glass, president of Doctor on Demand, told Fierce Healthcare that the rebranding aims to define more clearly what the two seek to achieve “as a collective.”
“I think we all came to this with a distinct sense that we wanted to create a different kind of health care,” she said.
The term “included” in the name takes on a double meaning, she said. On the one hand, it tells users that a diverse range of services are included as part of the business, simplifying their care journey and making it easier for them to access what they need.
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Additionally, “inclusive” seeks to suggest an inclusive atmosphere in which patients of all kinds are greeted and treated with respect, Glass said.
Shortly after the merger was announced, it was revealed that the two companies intended to acquire a care concierge platform for LGBTQ + patients, also known as Inclus Health. The goal of the acquisition, the two said at the time, was to strengthen their ability to serve a diverse membership population.
Along with the news of the rebranding, the joint venture released a survey that highlights the level of marginalization felt by many patients in the current healthcare system. The survey of 2,000 adults found that 45% put their health more first due to COVID-19, but 43% said the healthcare system felt “exclusive.”
A third (35%) said they wanted to find a trusted doctor, according to the survey, but a quarter described healthcare as confusing.
“Most of us feel marginalized by healthcare today, and it’s about subtracting, taking things away from ourselves,” Owen Tripp, CEO of Inclusion Health, said in a statement. . “So we are reversing the existing model. We add: more good services at the right time with the right practitioners, more availability, more care, for everyone. All inclusive.”