Supporting new agricultural technologies – WEST AG INFORMATION NETWORK

Support new agricultural technologies

Tim Hammerich
Journalist

It’s time to publish your Farm of the Future report. I am Tim Hammerich.

Despite all the investment that has gone into agricultural technologies, why aren’t more of them impacting the farm? There are a variety of reasons for this, including not solving a real problem and not providing enough ROI. But another factor is the lack of customer support to implement the solution. Independent agronomist Cassie Misch says this has been a recurring problem in the agri-tech industry.

Misch… “I think one of the things that we’ve done wrong as an agtech industry is tell the grower there’s this great new software or service here: do it all yourself. Many of these tools and software can help the producer save time on the output side, but there is a lot of work to be done on the input side. And I’ve really seen that to use some of these services and technologies well, it’s really helpful to have an advisor or someone to help you through that. To ask you questions, enter data for you, or just in general, to try to make life easier for the grower. That’s my goal. To the right? So along with that, taking these things on myself, it also creates challenges in terms of how much extra work I can handle. To the right? It’s always a challenge.

Misch owns Platinum Ag Services in Indiana, where part of what she does is help her farming customers take advantage of these technologies.

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